Reasons Mobile Matters

By May 3, 2013articles

Your customers are already mobile. Are you?

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Users expect their mobile experience to be as good as their desktop experience

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A bad mobile experience can cost you customers

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Not having a mobile-friendly site helps your competitors

Source: Google, 2012

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Apps are fun and useful, but many prefer mobile sites for shopping

Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

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Businesses like yours can drive purchases with a mobile-friendly site

Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

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